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Active business change Framework

Our Business Change Model

Ascot Barclays ABC Framework is unique in as much as we consider the blending of strategy, communications, processes, technology, people & leadership as an end-to-end capability. Changing components in isolation is one key reason behind the high rate of failed change programmes across industry- our approach is holistic and designed to work collaboratively across all departments and functions impacted by the required change.

Good communications is, in itself, a significant tool in risk mitigation

Wherever possible communications that support Change initiatives should be made with a blend of verbal and non-verbal media. Critically, internal programme and external client facing communications need to be aligned to ensure consistency and congruency. Communications only work when they are received, understood, accepted and actioned appropriately. Here we are not talking about small insignificant grammatical errors, spelling mistakes or typos we are talking about a level of communication that delivers sometimes profound change in the way an organisation performs, the way that teams interact and the dynamics that mean the difference between success and failure.

Programme Communications must connect with the philosophical and ethical values of the project as well as business deliverables.

Typically in our experience there are four groups of people involved:

1. Programme Directors and Project Leaders – responsible for delivering the messages.

2. Project members – understand what is expected of them and the part they play in the project.

3. Stakeholders – those sponsoring the project need to be kept informed with the right volume and speed of information to meet their needs.

4. Users/Customers/Clients – i.e. those in receipt of the project output and the business, operational or commercial benefits.

"Ascot Barclay take a refreshing approach to delivering profesional consultancy services, one that is based on showing and doing as oppossed to telling and leaving."
T Parker, Britannia

Developing a Communications Strategy for Projects

Ascot Barclay provides a comprehensive service comprising communications consultancy, design and implemenation
of a bespoke communications strategy for your project.

For further information as to how Ascot Barclay can enhance your Business or project:

Telephone: 020 7608 5770

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