Volkswagen

Volkswagen (VW) is one of the world's largest automobile manufacturers and is headquartered in Germany. Volkswagen is the original marque within the Volkswagen Group, which now includes the car marques; Audi, Bentley, Bugatti, Lamborghini & SEAT.

Volkswagen Financial Services (VWFS) the provider of retail finance, insurance and banking products for Volkswagen Group retailers and customers, set out to accelerate the rate of business growth. Ascot Barclays Programme Delivery Director lead and implemented the programme. In order to achieve this VWFS had to maximise its most important asset – its people.

Through an integrated series of activities branded “Driving our Future” combining both performance improvement and communication actions, VWFS saw sales growth of over 25% in the first six months of 2008 (compared to sales growth of 15% in 2007).

Through engaging people to perform at their highest level and create a place where people want to stay, VWFS are pushing the boundaries of new business acquisition and customer retention against a background of difficulties in the financial services markets.