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Home / Articles / Everything Communicates - 7 Steps for Great internal communication /

Everything Communicates - 7 Steps for Great internal communication

Everything communicates, like it or not! Words obviously communicate, but actions, behaviours and even silence also send strong messages. It all starts at the top of organisations with the leaders.


Here’s some of our guiding principles for great internal communications that will help leaders be more effective:


1. Communications should change behaviour. They should have one goal - improving performance. They should change the way people do their jobs
2. Communications should be recipient orientated. They must interest and touch the values of people if 1 above is to be achieved
3. We need managers and staff to receive the communication, return to their jobs and change – not necessarily carry on as they did before
4. Communications made to managers should be made to all people managers (not just senior managers) who should be asked to take responsibility for giving that information directly to their respective teams or reinforcing messages given by other means. Research has shown that employees preferred source of information is their immediate manager. (Source: Industrial Society)
5. Communications are consistent, open and honest, give facts and information - good news and bad news. It is important to give a balanced view in order to maintain credibility with staff.
6. Wherever possible communications should be made verbally with support from e-mail, print and other media
7. Where possible and relevant all staff communications should be delivered in a short space of time to all staff. This prevents some being “in the know” and some not.

In summary, think about people all of the time. It is people that make the difference and they make businesses successful. After all effective Leadership is the art of influencing others to do willingly what is directed so your business can achieve its goals.

 


 

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