• What must Leaders do?
• Cybercrime survey
• The balanced scorecard - its simple really!
• 7 Steps for Marketeers to survive in the current climate
• Great managers - the key to employee Retention
• Everything Communicates - 7 Steps for Great internal communication
• PITOC Overview
• Why do we need professional change managers and leaders?
• Seven signs that your Company is struggling to implement change
• Why do organisations need to transform and change?
• Benefits Management - 'A Strategic Business Skill for all Seasons'.
• The challenge of creating positive working environments
• A summary of Professor John Kotters 8 step change process
• Leadership challenges in the Public Service
• Can staff engagement really pay back to bottom line business performance?
• Are any of these bad habits holding you back?

7 Steps for Marketeers to survive in the current climate

Marketing is increasingly being viewed as a process. Here is our tried and trusted simple 3 step model!

Step 1 – Planning

Align your marketing strategy to the corporate plan, create a marketing plan and define your marketing objectives and actions.

Step 2 – Production

Create a robust briefing process and culture in the Marketing team otherwise you will waste creative time due to poor briefing. Create your marketing solutions and get them implemented quickly.

Step 3 – Monitor and evaluate

It is essential that all activities are measured both objectively and subjectively so you know what worked and what didn’t.

In our experience there are some habits that Marketers get into that if addressed will help you save cost right now! Try looking at these and ask yourself could you do better?

1. Reduce re-work – get it right first time
2. Improve the briefing process so you get the most out of your agency
3. Share and re-use approved work in the team
4. Take control of the digital channel – it’s the fastest growing area
5. Ensure you approve work quickly and accurately
6. Co-ordinate the marketing process with others in the organisation
7. Above all, take control and identify problems

 

---

 

Ascot Barclay have created a comprehensive and innovative blend of Professional Services that encompasses all three aspects of the Ascot Barclay Change Model: PEOPLE, PROCESS and TECHNOLOGY: resourcing change programmes to providing comprehensive training services .

We can customise our services to meet all business needs. For a free no-obligation telephone call relating to any of Asc ot Barclay services simply Request a Call back . We will get back to you within one business day.